I AM Psyched! Museum Day 2016

In conjunction with the Smithsonian Museum, APA hosted an event called I AM Psyched! which connected young girls of ethnic background to famous minority psychologists. The design for this networking event was primarily focused on the youthful, feminine spirit of the target audience, hence, the bright color palette and handwritten typography. In addition, glossy editorial shots of various minority teenage girls was used throughout the event program.